覆膜 Lamination
| 类型 | 英文 | 厚度 | 效果 | 价格参考(对开/千张) | 适用 |
| 光膜(亮膜) | Glossy lamination / Gloss film | 12-16μm | 高光泽、鲜艳、有反光 | ¥80-120 | 食品包装、儿童书 |
| 哑膜(哑光膜) | Matt lamination / Matte film | 12-16μm | 不反光、手感细腻 | ¥80-120 | 画册、名片、高端包装 |
| 触感膜 | Soft-touch lamination / Velvet film | 18-30μm | 丝绒手感、指纹不明显 | ¥200-350 | 高端化妆品、奢侈品包装 |
| 镭射膜 | Holographic lamination | 15-20μm | 彩虹光泽效果 | ¥250-400 | 防伪、特殊效果 |
| 预涂膜(热覆) | Pre-coated thermal film | 12-15μm | 无胶水味、环保 | ¥60-90 | 大批量标准覆膜 |
| 水性覆膜 | Water-based lamination | - | 可回收、符合FSC | ¥70-100 | 出口环保要求 |
覆膜注意:覆膜后不可再印刷(墨附着不良);覆膜+烫金需先烫后覆或覆后再烫(工艺顺序影响效果);触感膜上做UV效果极佳。
UV工艺 UV Coating / Varnish
| 类型 | 英文 | 工艺 | 效果 | 版费 | 单价参考 |
| 全UV(满版光油) | Full UV coating / Overall UV | 整面UV固化 | 高光保护 | 无需 | ¥0.03-0.05/张 |
| 局部UV | Spot UV / Partial UV | 指定区域UV | 亮面与哑面对比 | ¥300-600 | ¥0.05-0.10/张 |
| 磨砂UV | Frosted UV / Sand UV | UV中加磨砂粒子 | 磨砂颗粒质感 | ¥400-800 | ¥0.08-0.15/张 |
| 厚UV(堆UV) | Raised UV / Thick UV / Puff UV | 多次UV堆叠 | 明显凸起触感(0.1-0.3mm) | ¥500-1000 | ¥0.10-0.20/张 |
| 七彩UV | Rainbow UV / Glitter UV | UV中加闪光粉 | 彩色闪光 | ¥500-800 | ¥0.10-0.15/张 |
| 逆向UV | Reverse UV / Contrast UV | 先全面UV再局部消光 | 亮/哑强烈对比 | ¥600-1000 | ¥0.12-0.18/张 |
烫印 Hot Foil Stamping
| 类型 | 英文 | 温度 | 常见颜色 | 版费参考 | 面积计价 |
| 烫金 | Gold foil stamping | 100-130°C | 亮金/哑金/红金/古铜金 | ¥200-500 (按面积) | ¥0.02-0.05/cm² |
| 烫银 | Silver foil stamping | 100-130°C | 亮银/哑银/拉丝银 | ¥200-500 | ¥0.02-0.05/cm² |
| 烫彩金 | Colored foil stamping | 100-130°C | 红/蓝/绿/紫/黑 | ¥300-600 | ¥0.03-0.06/cm² |
| 镭射烫 | Holographic foil stamping | 100-120°C | 彩虹镭射效果 | ¥400-800 | ¥0.04-0.08/cm² |
| 烫哑金 | Matte gold foil | 100-130°C | 低调奢华质感 | ¥250-500 | ¥0.03-0.05/cm² |
| 冷烫(UV转印) | Cold foil transfer | 常温 | 金/银/彩虹 | ¥800-1200 | 可做渐变/半色调 |
烫金计价方式:版费(锌版/铜版) + 箔材费(按面积) + 加工费。
锌版¥3-5/cm²(细线文字)| 铜版¥8-12/cm²(大面积/精细图案)
面积计算:按最小外接矩形算,不是实际图案面积
击凸/压凹 Embossing & Debossing
| 类型 | 英文 | 深度 | 效果 | 版费 | 备注 |
| 普通击凸 | Embossing (blind emboss) | 0.3-0.5mm | 文字/图案凸起 | ¥300-800 | 不带颜色,纯立体 |
| 深度击凸 | Deep emboss / Sculptured emboss | 0.5-1.5mm | 强烈立体浮雕 | ¥800-2000 | 需铜版,适合大面积 |
| 多层击凸 | Multi-level emboss | 多级 | 2-3层立体层次 | ¥1000-3000 | 精细工艺,高端包装 |
| 压凹 | Debossing | 0.3-0.8mm | 文字/图案凹陷 | ¥300-800 | 常配合烫金使用 |
| 压纹(满版) | Texture embossing | 浅 | 整面布纹/皮纹/木纹等纹理 | ¥200-500 (钢辊) | 大批量可用纹理辊 |
模切 Die-cutting
| 类型 | 英文 | 精度 | 刀版费 | 适用 |
| 普通模切 | Die-cutting (steel rule die) | ±0.5mm | ¥300-1500 (按复杂度) | 包装盒、异形卡片、吊牌 |
| 压痕(压线) | Creasing / Scoring | - | 含在刀版中 | 折叠线、盒型折痕 |
| 半穿模切 | Kiss-cut / Half-cut | 精确控深 | ¥400-1000 | 贴纸(只切面材不切底纸) |
| 激光模切 | Laser die-cutting | ±0.1mm | 无刀版费,按时间计 | 小批量异形、极精细图案 |
| 啤窗(开窗) | Window patching / Die-cut window | ±0.5mm | 含PET膜贴窗 | 包装盒展示窗口 |
过油/上光 Varnishing
| 类型 | 英文 | 效果 | 与覆膜区别 | 适用 |
| 水性光油 | Water-based varnish / Aqueous coating | 轻微光泽,保护 | 比覆膜薄、可回收 | 环保要求高的印品 |
| UV光油(满版) | UV varnish / UV coating | 高光亮 | 比水性更亮、更耐磨 | 封面、包装表面保护 |
| 哑油 | Matte varnish | 哑光保护 | 类似哑膜但更薄 | 轻度保护 |
| 防刮油 | Anti-scratch varnish | 耐磨保护 | 硬度高于普通光油 | 名片、高使用频率 |
裱纸/对裱 Laminating (Paper Mounting)
| 类型 | 英文 | 说明 | 精度 | 适用 |
| 裱灰板 | Mount on greyboard / Paper over board | 印刷好的铜版纸贴合灰板 | ±1mm | 精装书封壳、礼盒 |
| 裱坑纸(裱瓦楞) | Mount on corrugated / Litho-lamination | 铜版纸贴合瓦楞纸 | ±1.5mm | 彩色瓦楞盒 |
| 对裱(双面裱) | Double-sided mounting | 两张纸贴合 | ±0.5mm | 裱驳书(Board book)页面 |
| 裱布/裱皮 | Cloth/Leather mounting | 布料或皮革贴合灰板 | ±1mm | 精装书封面 |
折页 Folding
| 类型 | 英文 | 折数 | 说明 | 适用 |
| 对折 | Single fold / Half fold | 1折 | 最简单,4面 | 贺卡、简单DM |
| 三折页(C折) | Tri-fold / C-fold / Letter fold | 2折 | 内折,6面,最常见 | 宣传册、菜单 |
| Z折(风琴折) | Z-fold / Accordion fold | 2-6折 | 交替折叠,可连续展开 | 地图、产品说明 |
| 关门折 | Gate fold | 2折 | 两侧向中间折 | 高端邀请函、产品展示 |
| 十字折 | Cross fold / French fold | 2折 | 先横折再竖折 | 海报折叠、大幅面 |
| 包心折(卷折) | Roll fold / Barrel fold | 3+折 | 逐层向内卷 | 多panel信息册 |
| 平行折 | Parallel fold | 2折 | 同方向折两次,8面 | 说明书、插页 |
其他后道工序 Other Finishing
| 工艺 | 英文 | 说明 | 适用 |
| 打孔 | Drilling / Punching | 圆孔3-12mm常见 | 吊牌、活页、台历 |
| 圆角 | Round cornering / Corner rounding | R3/R5/R8mm常见 | 名片、卡片、儿童书 |
| 穿绳 | Stringing / Threading | 棉绳/丝带/皮绳穿入 | 吊牌、手提袋 |
| 上绳(扭绳) | Rope handle (twisted/flat) | 纸绳/棉绳/PP绳 | 手提袋 |
| 磁铁 | Magnet closure | 内嵌磁铁 | 翻盖礼盒、高端包装 |
| 丝带 | Ribbon / Bookmark ribbon | 缝入或粘合 | 精装书书签带、礼盒 |
| 腰封 | Belly band / Book band | 环绕书本/盒子的纸条 | 书籍营销、盒子装饰 |
| 收缩膜 | Shrink wrapping | 热缩透明薄膜 | 外包装保护、密封 |
| 糊窗(贴PET) | Window patching | 透明PET膜贴在开窗处 | 包装盒展示窗 |
| 刷胶(点胶) | Gluing / Spot gluing | 信封口、盒子粘合 | 信封、折叠盒成型 |
| 植绒 | Flocking | 表面喷植短绒毛纤维 | 高端礼盒内衬、名片 |
| 起鼓(立体成型) | 3D forming / Thermoforming | 纸张加热成型为立体 | 立体贺卡、特殊包装 |
工艺组合建议 Process Combinations
经典组合:
哑膜 + 局部UV → 哑面底配亮面图案,最常见高端效果
哑膜 + 烫金 + 击凸 → 触感+金属+立体三重效果
触感膜 + 局部UV → 丝绒底配玻璃质感
黑卡 + 烫金 → 低调奢华
牛皮纸 + 1色印刷 → 复古环保风格
工序顺序(重要!):
印刷 → 覆膜 → UV → 烫金 → 击凸/压凹 → 模切 → 粘合/成型
⚠️ 烫金可在覆膜前或后,但效果不同:膜上烫(亮泽),纸上烫再覆膜(内含式)
各品类均价参考 Average Pricing (USD)
| 产品 | 英文 | 均价 | 价格区间 | 典型数量 | MOQ |
| 精装书 | Hardcover book | $3.73 | $0.75~$23 | 1000-2000 | 500 |
| 卡片套装 | Card game / Playing cards | $3.22 | $0.08~$15 | 500-2000 | 500 |
| 裱驳书 | Board book | $2.46 | $0.46~$15 | 1000-2000 | 500 |
| 包装盒 | Custom box | $2.07 | $0.06~$29 | 3000 | 500(硬盒) / 1000(折叠) |
| 贴纸 | Sticker / Label | $1.88 | $0.07~$12 | 2500 | 500 |
| 平装书 | Softcover / Paperback | $1.58 | $0.38~$7 | 5000+ | 500 |
| 纸袋 | Paper bag | $1.34 | $0.08~$14 | 3000-5000 | 1000 |
| 笔记本 | Notebook / Journal | $1.17 | $0.08~$4 | 5000+ | 500 |
工艺加价影响 Process Surcharge
| 工艺 | 英文 | 有工艺 | 无工艺 | 加价幅度 |
| 覆膜 | Lamination | $2.36 | $1.50 | +57% |
| 烫金 | Foil stamping | $3.02 | $1.98 | +53% |
| 局部UV | Spot UV | $2.69 | $2.04 | +32% |
| 锁线 vs 胶装 | Sewn vs Perfect bind | $3.09 | $1.70 | +82% |
| 精装 vs 平装 | Hardcover vs Softcover | $3.73 | $1.58 | +136% |
数量阶梯 Volume Pricing
| 数量 | 精装书 | 卡片套装 | 纸袋 | 平装书 | 笔记本 |
| <500 | $5.50+ | $6.54 | $3.64 | $3.00+ | $2.50+ |
| 500-1K | $4.71 | $4.13 | $2.35 | $2.20 | $1.80 |
| 1K-3K | $3.42 | $2.73 | $1.86 | $1.60 | $1.30 |
| 3K-5K | $2.35 | $0.92 | $1.01 | $1.20 | $0.90 |
| 5K+ | $1.90 | $0.84 | $0.44 | $0.85 | $0.60 |
工厂成本 vs 客户报价 Cost vs Quote
| 产品 | 工厂成本 | 我方报价 | 毛利率 | 加价规则 |
| 精装书 | $3.65 | $3.94 | 8.4% | 量大(5K+)加5-7% |
| 卡片套装 | $2.97 | $3.17 | 9.3% | 标准7-10% |
| 包装盒 | $2.45 | $2.67 | 10.1% | 标准7-10% |
| 纸袋 | $0.49 | $0.53 | 8.9% | 低单价可加10-15% |
| 平装书 | $1.58 | $1.69 | 7.6% | 量大薄利 |
定价公式 Pricing Formula:
客户价($) = 工厂报价(¥) ÷ 汇率(7.0-7.2) × 加成系数
加成标准:
单价 <$0.5 → 加成 10-15%
单价 $0.5-5 → 加成 7-10%
单价 >$5 → 加成 5-7%
单价 >$10 → 加成 3-5% (靠量赚)
利润甜区:3K-5K数量 + 中等工艺复杂度
版费一览 Plate & Die Charges
| 版费类型 | 英文 | 价格(¥) | 价格($) | 说明 |
| CTP制版(对开) | CTP plate (full sheet) | ¥50-80/色/版 | $7-11 | 4色=4块版 |
| CTP制版(四开) | CTP plate (half sheet) | ¥30-50/色/版 | $4-7 | 小幅面 |
| 模切刀版 | Die-cut tooling | ¥300-1500 | $42-210 | 按复杂度 |
| 烫金锌版 | Zinc foil die | ¥3-5/cm² | $0.4-0.7/cm² | 细线文字 |
| 烫金铜版 | Copper foil die | ¥8-12/cm² | $1.1-1.7/cm² | 大面积/精细 |
| UV版 | UV plate / Screen | ¥300-600 | $42-84 | 局部UV用 |
| 击凸版(锌) | Emboss die (zinc) | ¥300-800 | $42-112 | 普通击凸 |
| 击凸版(铜) | Emboss die (copper) | ¥800-2000 | $112-280 | 深压/精细 |
| 丝印网版 | Screen printing screen | ¥100-300 | $14-42 | 每色一版 |
打样费 Sample Charges
| 样品类型 | 英文 | 费用 | 周期 | 说明 |
| 数码打样(色彩) | Digital proof / Color proof | ¥50-150/P | 1-2天 | 校色用,非最终工艺 |
| 白样(空白结构) | White dummy / Blank sample | ¥100-500 | 3-5天 | 看尺寸、结构、厚度 |
| 印刷打样(上机) | Press proof / Wet proof | ¥500-2000 | 5-7天 | 实际上机印刷,最准确 |
| 完成样(全工艺) | Final sample / Pre-production sample | ¥300-1500 | 7-15天 | 含所有后道工艺的成品样 |
| 快递费(国际) | Express shipping (sample) | ¥150-400 | 3-7天 | DHL/FedEx/UPS寄样 |
打样费处理:通常下单后版费/打样费可抵扣货款,报价时注明 "Sample cost will be refunded upon order confirmation"。
运费估算 Shipping Estimate
| 方式 | 英文 | 单价参考 | 时效 | 适用 |
| 海运整柜(20GP) | FCL 20' container | $800-2500/柜 (中国→美西) | 15-25天 | 大货标准方式 |
| 海运整柜(40HQ) | FCL 40' HQ container | $1200-4000/柜 | 15-25天 | 大批量 |
| 海运散货 | LCL (Less than Container) | $50-80/cbm | 20-35天 | 不够整柜的小批量 |
| 空运 | Air freight | $4-8/kg | 5-7天 | 急单、轻量高价产品 |
| 快递 | Express (DHL/FedEx/UPS) | $6-12/kg | 3-5天 | 样品、极急小批量 |
| 铁路(中欧班列) | Rail freight | $2000-4000/柜 | 15-20天 | 到欧洲,性价比折中 |
柜子装载量参考:
20GP: 内尺寸 5.9×2.35×2.39m ≈ 28cbm (实装25cbm)
40HQ: 内尺寸 12×2.35×2.69m ≈ 68cbm (实装60cbm)
书籍参考:1cbm ≈ 400-500kg书(密度大) | 20GP约装12-15吨书
包装盒参考:1cbm ≈ 150-250kg(轻抛) | 40HQ约装10-15吨
Incoterms对运费影响:
EXW(出厂价): 客户自己安排运输,我方0运输责任
FOB(离岸价): 我方负责到港口装船,含内陆运输
CIF(到岸价): 我方负责到目的港,含海运+保险
DDP(完税交货): 我方负责到门,含关税清关
交期参考 Lead Time
| 产品/工艺 | 英文 | 标准交期 | 加急交期 | 加急费 |
| 平装书(胶装) | Softcover perfect bind | 15-20天 | 10-12天 | +15-20% |
| 精装书(标准) | Hardcover case bound | 25-35天 | 18-22天 | +20-30% |
| 裱驳书 | Board book | 25-35天 | 18-22天 | +20-30% |
| 折叠卡纸盒 | Folding carton | 15-20天 | 10-12天 | +15-20% |
| 精装硬盒 | Rigid gift box | 20-30天 | 15-18天 | +20-25% |
| 纸袋 | Paper bag | 15-20天 | 8-12天 | +15-20% |
| 卡片/桌游 | Card game | 20-30天 | 15-18天 | +20% |
| 贴纸 | Sticker sheet | 7-12天 | 4-6天 | +15% |
交期 = 确认文件(Artwork approved) 后开始计算
旺季(9-12月)需额外加5-10天 | 含特殊工艺(烫金+击凸+UV)加3-5天
数量影响:5K以下标准期 | 5K-20K +5天 | 20K+ +7-10天
快速估价公式 Quick Estimation
精装书 (1000本, 锁线):
总价 = 封面 + 内文 + 工艺
封面: A5纸面 $0.50-0.60 | A4纸面 $0.70-0.90 | A4 PU $1.30-1.50
内文: 每页 80g书纸1+1c $0.006 | 128g铜版4/4c $0.010 | 157g铜版4/4c $0.013
工艺: 烫金 +$0.3-0.5 | 局部UV +$0.2-0.3 | 击凸 +$0.2-0.3
验证: 210×297mm, 200pp, 157g C2S 4/4c, 哑膜
$0.80 + 200×$0.013 = $3.40 (实际$3.35 ✓)
纸袋 (3000个):
尺寸: 宽×高×侧
小袋(20×15×8cm) 157g ≈ $0.40-0.60
中袋(26×32×12cm) 200g ≈ $0.80-1.20
大袋(32×44×12cm) 250g ≈ $1.20-1.80
+覆膜 +$0.05-0.10 | +烫金 +$0.10-0.20 | 棉绳提手 +$0.05
包装盒 快速估算:
折叠卡纸盒(3K): 小(10cm级) $0.30-0.60 | 中(20cm级) $0.60-1.20
精装硬盒(1K): 小(10cm级) $1.50-2.50 | 中(20cm级) $2.50-5.00
+覆膜 +10-15% | +烫金 +15-25% | +磁铁 +$0.20-0.40
报价回复标准流程 Quote Response Checklist
| 步骤 | 英文 | 内容 | 要确认 |
| 1. 确认规格 | Confirm specifications | 产品详情 | Size / Paper / Pages / Color / Finish / Binding / Packing |
| 2. 确认数量 | Confirm quantity | 报阶梯价 | Volume breaks: 1K / 3K / 5K |
| 3. 报价 | Provide quotation | EXW/FOB单价 | Unit price × quantity = total |
| 4. 付款条件 | Payment terms | TT 50% deposit | Balance before shipment |
| 5. 交期 | Lead time | 确认文件后 | XX working days after artwork approval |
| 6. 有效期 | Validity | 30天 | Price valid for 30 days |
报价单格式 Quotation Format
QUOTATION
Quote No.: DK-2026XXXX
Date: DD/MM/YYYY
To: [Client name] / [Company]
From: Alex / DaKings Printing
Shipment Term: FOB Shenzhen
No. | Description | Specs | Qty | Unit Price | Amount
1 | Hardcover book | 210×297mm, 200pp, 157g C2S 4/4c,
| | matt lam, case bound 2mm board | 1,000 | $3.40 | $3,400.00
Notes:
1. Payment: 50% deposit by T/T, balance before shipment
2. Lead time: 25-30 working days after artwork approval
3. Price valid for 30 days
4. Artwork to be provided in print-ready PDF (CMYK, 300dpi, 3mm bleed)
5. Sample available upon request (sample fee refundable against order)
常用沟通句式 Common Phrases
询价回复 Replying to Inquiry
| 场景 | 英文句式 |
| 开头问候 | Thank you for your inquiry. We'd be happy to assist with your printing project. |
| 确认规格 | Could you please confirm the following specifications so we can provide an accurate quote? |
| 缺少信息 | To finalize the pricing, we would need: 1) exact page count 2) paper weight 3) quantity required. |
| 报价 | Based on the specs provided, please find our quotation below: |
| 阶梯价 | We've provided pricing at different quantities for your reference. Higher volumes offer better unit pricing. |
| 有效期 | This quotation is valid for 30 days from the date above. Paper prices may fluctuate after this period. |
确认规格 Confirming Specs
| 场景 | 英文句式 |
| 尺寸 | What is the finished/trim size of your book? (e.g., 210×297mm / 8.5×11 inch) |
| 页数 | How many pages including covers? (Note: page count must be a multiple of 4 for saddle stitch) |
| 纸张 | Do you have a preference for paper stock? We'd suggest 157gsm coated art paper for full-color pages. |
| 工艺 | Would you like any special finishes on the cover? Options include matt/glossy lamination, spot UV, or foil stamping. |
| 装订 | Which binding method do you prefer? Perfect binding (softcover) or case binding (hardcover)? |
| 包装 | How would you like them packed? Standard is shrink-wrapped individually, then packed in cartons. |
确认订单 Order Confirmation
| 场景 | 英文句式 |
| 收到定金 | We've received your deposit payment. Thank you! Production will start once artwork is approved. |
| 确认文件 | We've reviewed your files. Everything looks good and is print-ready. We'll proceed to production. |
| 文件问题 | We found a few issues with your files: 1) Resolution is below 300dpi on page 5. 2) Bleed is missing on the cover. Could you please send revised files? |
| 排期 | Your order is now in production queue. Estimated completion date is [DATE]. We'll update you on progress. |
催付款 Payment Follow-up
| 场景 | 英文句式 |
| 温和提醒 | Just a gentle reminder that the 50% deposit is needed to start production. Please let me know if you need our bank details. |
| 余款催收 | Your order is now complete and ready for shipment. Could you please arrange the balance payment of $XX so we can ship out? |
| 提供账户 | Please find our bank details below for T/T transfer: [Bank name / Account / SWIFT code] |
发运通知 Shipment Notification
| 场景 | 英文句式 |
| 发运通知 | Your goods have been shipped today. Tracking number: [XXX]. Estimated arrival: [DATE]. |
| 提供单据 | Please find attached: Commercial Invoice, Packing List, and Bill of Lading for your reference. |
| 海运提醒 | The container has departed from Shenzhen port. ETA to [destination port] is approximately XX days. |
| 签收确认 | Could you please confirm once you've received and inspected the goods? We look forward to your feedback. |
质量/售后 Quality & After-sales
| 场景 | 英文句式 |
| 色差说明 | Please note that slight color variation (within 5-10%) between screen display and printed output is normal in offset printing due to CMYK conversion. |
| 处理投诉 | We're sorry to hear about the issue. Could you please share photos of the defective items so we can investigate and propose a solution? |
| 补偿方案 | After reviewing the photos, we'd like to offer [X% discount on next order / reprint affected copies / partial refund] as compensation. |
| 预防说明 | To prevent this in future orders, we recommend approving a physical proof sample before mass production. |
邮件范文 Email Templates
范文1: 首次报价回复 First Quotation Reply
Subject: Re: Quotation for Hardcover Book Printing - DaKings
Hi [Name],
Thank you for reaching out! We'd be happy to help with your hardcover book project.
Based on the specifications you provided:
- Size: 210 × 297mm (A4)
- Pages: 200pp + 4pp cover
- Text paper: 157gsm C2S art paper, 4/4c (full color both sides)
- Cover: 128gsm C1S + 2mm greyboard, matt lamination + gold foil stamping on title
- Binding: Section sewn, case bound (round spine)
- Packing: Shrink-wrapped individually, packed in export cartons
Here is our pricing:
| Qty | Unit Price (FOB Shenzhen) |
|-------|---------------------------|
| 1,000 | $3.85 |
| 2,000 | $3.20 |
| 5,000 | $2.45 |
Notes:
- Payment: 50% T/T deposit, balance before shipment
- Lead time: 28-32 working days after artwork approval
- Artwork: Print-ready PDF, CMYK, 300dpi, 3mm bleed
- This quote is valid for 30 days
We can also provide a physical sample for your review (sample fee $50, refundable upon order). Would you like us to arrange one?
Looking forward to your reply.
Best regards,
Alex
DaKings Printing Co., Ltd.
范文2: 跟进邮件 Follow-up
Subject: Following up - Book printing quotation
Hi [Name],
I hope this message finds you well. I wanted to follow up on the quotation we sent on [date] for your hardcover book project.
Please let me know if you have any questions about the pricing or specifications. We're flexible on quantities and can adjust the quote if your requirements have changed.
A few things that might help your decision:
- We can offer a 5% discount for orders over 3,000 copies
- Sample turnaround is 5-7 days if you'd like to see the quality first
- We currently have capacity to start production within 1 week of artwork approval
Happy to jump on a quick call if that's easier. Looking forward to hearing from you!
Best regards,
Alex
范文3: 订单确认 Order Confirmation
Subject: Order Confirmation - PO #[XXXX]
Hi [Name],
Great news! We've received your purchase order and deposit payment ($1,925.00). Thank you!
Order Summary:
- Product: Hardcover book, 210×297mm, 200pp
- Quantity: 1,000 copies
- Unit price: $3.85 (FOB Shenzhen)
- Total: $3,850.00
- Deposit received: $1,925.00
- Balance due: $1,925.00 (before shipment)
Next Steps:
1. Please send final artwork files by [DATE]
2. We'll review files and confirm within 24 hours
3. Production starts immediately after artwork approval
4. Estimated completion: 28-32 working days
5. We'll share production photos for your review before shipping
File Requirements:
- Format: PDF/X-1a or PDF/X-4
- Color: CMYK
- Resolution: 300dpi minimum
- Bleed: 3mm on all sides
- Fonts: Embedded or outlined
Please don't hesitate to reach out if you have any questions.
Best regards,
Alex
范文4: 发运通知 Shipping Notice
Subject: Shipment Notification - Your order has been dispatched
Hi [Name],
I'm pleased to inform you that your order has been completed and shipped today!
Shipment Details:
- Carrier: [MSC / Maersk / DHL]
- Tracking/B/L No.: [XXXXXXXXX]
- Departure port: Shenzhen, China
- Destination: [City, Country]
- ETD: [Date]
- ETA: [Date]
- Cartons: 25 ctns
- Gross weight: 380 kg
- Volume: 1.2 CBM
Attached documents:
1. Commercial Invoice
2. Packing List
3. Bill of Lading (copy)
Balance payment of $1,925.00 has been received - thank you!
Please let us know once you've received and inspected the goods. We'd love to hear your feedback and look forward to working with you again on future projects.
Best regards,
Alex
贸易术语速查 Incoterms Quick Reference
| 术语 | 英文全称 | 中文 | 卖方责任到 | 常用场景 |
| EXW | Ex Works | 工厂交货 | 工厂门口 | 客户自有货代/大客户 |
| FOB | Free On Board | 离岸价 | 装上船 | 最常用!客户付海运 |
| CIF | Cost, Insurance & Freight | 到岸价(含保险) | 目的港 | 客户不熟悉物流时 |
| CFR | Cost & Freight | 到岸价(不含保险) | 目的港(无保险) | 客户自己买保险 |
| DDP | Delivered Duty Paid | 完税交货 | 客户门口(含关税) | 一站式服务/Amazon入仓 |
| DAP | Delivered at Place | 目的地交货 | 客户指定地(不含关税) | 客户自清关 |
质量标准术语 Quality Standards
| 术语 | 英文全称 | 中文 | 说明 |
| AQL | Acceptable Quality Level | 可接受质量水平 | AQL 2.5(一般) / AQL 1.5(严格),抽检标准 |
| FSC | Forest Stewardship Council | 森林管理委员会认证 | 纸张来源可持续,欧美客户常要求 |
| PEFC | Programme for Endorsement of Forest Certification | 森林认证认可计划 | 另一种林业认证,欧洲更多 |
| ISO 9001 | ISO Quality Management | 质量管理体系 | 工厂质量管理认证 |
| ISO 12647 | ISO Graphic Technology | 图文技术标准 | 印刷色彩管理标准 |
| G7 | G7 Master Qualification | G7色彩认证 | 灰平衡校准标准 |
| EN71 | European Safety Standard | 欧洲玩具安全标准 | 儿童产品(含童书)必须 |
| ASTM F963 | US Toy Safety Standard | 美国玩具安全标准 | 出口美国儿童产品 |
| CPSIA | Consumer Product Safety Improvement Act | 消费品安全改进法 | 美国12岁以下产品铅/邻苯限制 |
| Prop 65 | California Proposition 65 | 加州65号提案 | 加州有害物质警告要求 |
| RoHS | Restriction of Hazardous Substances | 有害物质限制 | 电子类包装可能涉及 |
| REACH | Registration, Evaluation, Authorization of Chemicals | 化学品注册评估 | 欧盟化学品法规 |
样品类型 Sample Types
| 中文 | 英文 | 用途 | 周期 |
| 白样/空白样 | White dummy / Blank dummy | 看尺寸、厚度、结构 | 3-5天 |
| 数码打样 | Digital proof / Inkjet proof | 校色确认(非最终印刷效果) | 1-2天 |
| 上机打样 | Press proof / Wet proof | 最准确色彩(实际印刷机) | 5-7天 |
| 确认样/成品样 | Pre-production sample / PP sample | 含全部工艺的最终确认样 | 7-15天 |
| 库存样品 | Stock sample / Reference sample | 已有类似产品供参考 | 即时 |
| 大货样(首件) | Production sample / First article | 批量生产中抽取首件确认 | 生产中 |
常见客户FAQ Common Customer Questions
| 客户问题 | 标准回答 |
| What's your MOQ? | Our MOQ is 500 copies for most products. For lower quantities, we can offer digital printing options. |
| Can you match Pantone colors? | Yes, we can match Pantone/PMS colors. Please provide the Pantone code and we'll use spot color ink for accurate matching. |
| Do you offer FSC paper? | Yes, we offer FSC-certified paper for all product types. There may be a small premium (5-10%) depending on the specific stock. |
| Can I visit your factory? | Absolutely! You're welcome to visit our production facility in Shenzhen. We can arrange a factory tour at your convenience. |
| What file format do you need? | Print-ready PDF (PDF/X-1a or PDF/X-4), CMYK color mode, 300dpi minimum resolution, 3mm bleed on all sides, fonts embedded or outlined. |
| Can you design for me? | We offer basic layout and typesetting services. For complex design work, we recommend working with a professional designer and providing us print-ready files. |
| What's the difference between matt and glossy lamination? | Glossy gives a shiny, reflective finish - great for vibrant photos. Matte gives a soft, non-reflective finish - more elegant and premium feel, no fingerprints. |
| Why is the color different from my screen? | Screen displays use RGB light while printing uses CMYK ink. A 5-10% color shift is normal. We recommend ordering a proof sample for accurate color reference. |
| Can you ship to Amazon FBA? | Yes, we regularly ship directly to Amazon FBA warehouses. We can handle labeling (FNSKU), carton requirements, and provide all necessary documentation. |
| Do you offer payment by PayPal/credit card? | We accept T/T (bank transfer) as our standard payment method. PayPal is available for sample orders and small quantities (subject to 4% surcharge). |
印刷专业词汇速查 Glossary
| 中文 | 英文 | 简要说明 |
| 出血 | Bleed | 超出裁切线的延伸区域(3mm) |
| 裁切线 | Trim line / Cut line | 成品尺寸边界 |
| 安全线 | Safety margin / Live area | 重要内容不超过此线(距裁切线3-5mm) |
| 拼版 | Imposition | 多页/多个产品排列在大张纸上 |
| 帖/折手 | Signature / Section | 一次印刷的页面组(通常16或32pp) |
| 晒版/制版 | Platemaking / CTP | 将文件输出为印刷版 |
| 套准 | Registration | 多色版对准精度 |
| 网点 | Halftone dot | 印刷中表现灰度的基本单元 |
| 叠印 | Overprint | 颜色叠加而非挖空 |
| 露白 | Knockout / Show-through | 套印不准时露出白纸 |
| 飞墨 | Ink misting / Ink flying | 高速印刷时墨雾飞溅 |
| 鬼影 | Ghosting | 非正常重影 |
| 蹭脏 | Set-off / Marking | 未干油墨蹭到背面 |
| 透印 | Show-through / Strike-through | 背面印刷内容透到正面可见 |
| 色差 | Color deviation / Delta E | 颜色偏差程度 |
| 追色 | Color matching | 调整墨量以匹配标准 |
| 咬口 | Gripper edge / Gripper margin | 印刷机夹纸边(不可印刷,约10mm) |
| 飘口 | Square / Overhang | 精装书壳超出书芯的部分(3mm) |
| 勒口 | French flap / Jacket flap | 封面内折部分 |
| 环衬 | Endpaper / Endsheet | 精装书连接封壳与书芯的纸 |
| 堵头布 | Headband / Tailband | 书脊顶部/底部装饰布条 |
| 书脊 | Spine | 书的侧面(粘合/缝线处) |
| 书芯 | Text block / Book block | 内页整体 |
| 扉页 | Title page / Half-title page | 书名页 |
| 版权页 | Copyright page / Colophon | 版本信息页 |
| 大货 | Mass production / Bulk order | 正式批量生产 |
| 跟色 | Color follow / Press check | 印刷时现场确认颜色 |
| 签样 | Approve proof / Sign off | 客户签字确认可印 |