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铜版纸 Coated Paper (Art Paper)

类型英文克重范围特性适用产品
单铜纸C1S (Coated 1 Side)200g / 250g / 300g / 350g / 400g一面光滑可印刷,一面粗糙包装盒、封面裱纸、吊牌、手提袋
双铜纸C2S (Coated 2 Sides)105g / 128g / 157g / 200g / 250g / 300g / 350g两面光滑,显色好画册内页、宣传单、精装书内文、海报
哑粉纸Matt coated paper105g / 128g / 157g / 200g / 250g不反光,色彩柔和高端画册、艺术类书籍

书纸/胶版纸 Uncoated Paper

类型英文克重范围特性适用产品
双胶纸(白)Woodfree paper / Offset paper60g / 70g / 80g / 100g / 120g不反光,书写性好,白度90-98%小说内页、教材、笔记本
米色书纸Cream/Ivory woodfree70g / 80g / 100g护眼米黄色,白度60-75%文学书籍、长阅读类
道林纸Dowling paper80g / 100g / 120g高白度,挺度好教材、考试用纸
轻型纸Light-weight paper / Bulky book paper60g / 70g / 80g松厚度高(≥1.5),同克重更厚厚书减重、小说

特种纸 Specialty Paper

类型英文克重特性适用
触感纸Touch paper / Velvet paper120g-300g天鹅绒手感,不易留指纹高端包装、名片、封面
珠光纸Pearlescent paper120g-280g表面珠光闪光效果请柬、高端包装、标签
硫酸纸Tracing paper / Vellum50g-110g半透明书籍护页、请柬内衬、建筑图纸
牛皮纸Kraft paper60g-450g天然棕色,强韧手提袋、信封、包装纸、衬垫
压纹纸Textured paper / Embossed paper120g-280g表面有布纹/蛋壳/编织等纹理名片、证书、封面
充皮纸Leatherette paper / Fancy paper120g-180g仿皮革质感精装书封面裱糊、礼盒
花纹纸Patterned / Designer paper100g-250g各类装饰纹路请柬、菜单、高端名片
合成纸Synthetic paper (Yupo)80g-300g撕不烂、防水、可印刷户外标签、防水菜单、地图

卡纸 Cardboard / Board

类型英文克重/厚度特性适用
白卡纸FBB (Folding Box Board) / SBS (Solid Bleached Sulfate)250g / 300g / 350g / 400g双面白,挺度高高端包装盒、吊牌、贺卡
灰底白卡WLC (White Lined Chipboard) / GD2250g / 300g / 350g / 400g正面白反面灰,成本低普通包装盒、内盒
牛卡纸Kraft liner board200g / 250g / 300g / 350g棕色,强度高手提袋、瓦楞面纸
金卡/银卡纸Gold/Silver cardboard (Metallized board)250g-400g表面金属光泽化妆品盒、酒盒、高端包装
黑卡纸Black cardboard150g / 200g / 250g / 300g / 350g通体黑色高端包装、烫金对比效果

灰板 & 瓦楞 Board & Corrugated

类型英文规格特性适用
灰板Greyboard / Chipboard1mm / 1.5mm / 2mm / 2.5mm / 3mm硬质纸板,不直接印刷精装书硬壳、礼盒骨架
蜂窝板Honeycomb board5mm-30mm轻质高强度展示架、大型包装衬垫
E楞瓦楞E-flute corrugated约1.5mm薄,表面平整小型彩盒、内衬
B楞瓦楞B-flute corrugated约2.5mm缓冲性好彩盒外箱、电商包装
AB楞(双瓦楞)AB-flute / Double wall约5mm高强度外运纸箱、重物包装
F楞(微楞)F-flute / Micro-flute约0.8mm极薄,印刷性好替代卡纸做轻薄彩盒

封面材料(非纸)Cover Materials

类型英文厚度特性适用
PU皮革PU leather / Faux leather0.6-1.2mm仿真皮质感,可压纹/烫金精装书封面、笔记本、菜单
亚麻布Linen cloth / Book cloth0.3-0.6mm布纹质感,需裱纸精装书封面、相册
棉布Cotton cloth / Buckram0.3-0.5mm传统精装布,耐磨经典精装书、档案
绒布Velvet / Suede cloth0.5-1.0mm柔软触感首饰盒、高端礼盒

国际标准尺寸 Standard Paper Sizes

名称尺寸(mm)英文常见用途
A3297 × 420A3海报、折页展开
A4210 × 297A4画册、文件、宣传册
A5148 × 210A5笔记本、小册子
A6105 × 148A6明信片、卡片
B5176 × 250B5 (ISO)杂志、教材
B4250 × 353B4 (ISO)报纸、大幅折页
正度16开185 × 260Chinese 16K国内书籍标准
大度16开210 × 285Large 16K国内杂志标准
Letter216 × 279US Letter美国标准文件
Legal216 × 356US Legal美国法律文件
6×9 inch152 × 229Trade paperback美国平装书标准
8.5×11 inch216 × 279US Standard美国画册/手册

印刷开数对照 Sheet Sizes (China)

开数正度成品(mm)大度成品(mm)英文说明
对开(2K)540 × 780590 × 880Half sheet全张纸对折1次
4开(4K)390 × 540440 × 590Quarter sheet对折2次
8开(8K)270 × 390295 × 440Octavo对折3次
16开(16K)185 × 260210 × 28516mo最常用书籍开本
32开(32K)130 × 185140 × 21032mo口袋书
64开(64K)92 × 13095 × 14064mo袖珍本
全张纸规格:正度 787×1092mm / 大度 889×1194mm
克重↔厚度参考:80g书纸≈0.1mm/张 | 128g铜版≈0.12mm | 157g铜版≈0.15mm | 200g铜版≈0.19mm | 250g卡纸≈0.31mm | 300g卡纸≈0.38mm | 350g卡纸≈0.44mm

印刷方式对比 Printing Methods

方式英文适用数量精度(dpi)特点常见应用
胶印(平版印刷)Offset lithography500+2400-4800色彩精准、成本随量递减、需制版书籍、画册、包装盒、海报
数码印刷Digital printing1-5001200-2400无需制版、可变数据、小批量快样书、短版画册、个性化印品
凹印(凹版印刷)Gravure printing10万+300-1200墨层厚、耐磨、长版成本低软包装、烟包、壁纸
柔印(柔版印刷)Flexographic printing5000+133-175 lpi可印非纸材料、环保水墨瓦楞纸箱、标签、纸袋
丝印(丝网印刷)Screen printing不限较低墨层最厚、可印任何材质特种效果、局部厚墨、布料
UV平板印刷UV flatbed printing1-1000600-1440可印硬质材料、即时固化亚克力、木板、PVC板

色彩模式 Color Modes

模式英文说明使用场景
四色印刷CMYK / 4-color process青(C)品红(M)黄(Y)黑(K)叠印出全彩绝大多数印刷品
专色Spot color / PMS (Pantone Matching System)预混墨水直接印刷,色彩准确一致品牌色、LOGO、大面积纯色
六色印刷Hexachrome / 6-colorCMYK + 橙 + 绿,色域更广高端画册、摄影集
金属色墨Metallic ink含金属颗粒的油墨金色/银色效果(比烫金便宜)
荧光墨Fluorescent ink高饱和度荧光色促销品、安全印刷

印色标注 Color Notation

标注英文含义示例
4/4c (四色/四色)4/4 colors, CMYK both sides正反面全彩印刷画册内页
4/1c (四色/单色)4/1 colors正面全彩,反面单黑宣传单、DM
4/0c (四色/无)4/0 colors, front only正面全彩,反面不印海报、单面传单
1/1c (单色/单色)1/1 color, B&W both sides正反面单黑小说内页
2/2c (双色/双色)2/2 colors正反面各两色(如黑+专色)教材、简约设计
4+1/4+1c4 process + 1 spot / both sidesCMYK + 1个专色,双面品牌画册(含品牌金等)

拼版方式 Imposition

方式英文说明适用
正反版(甲乙版)Sheetwise / Work and back正面一块版,反面另一块版正反内容不同的标准拼法
自翻版(天地翻)Work and turn同一块版,纸张翻转后再印反面数量大、正反对称时省版费
自翻版(左右翻)Work and tumble同上但沿短边翻转窄幅产品
联拼Gang run / Combination run多个不同产品拼在同一张版小批量多款产品省成本

印前参数 Pre-press Specifications

参数英文标准值说明
出血Bleed3mm (各边)裁切余量,确保印刷内容延伸到纸边
安全线Safety margin / Live area距裁切线 3-5mm文字/重要内容不超过此线
裁切线Trim line / Cut line成品尺寸边界最终裁切位置
折线Fold line / Score line视设计而定折叠位置标记
分辨率Resolution300dpi (最低)印刷文件最低要求
色彩模式Color modeCMYKRGB需转CMYK(色差提醒客户)
叠印Overprint黑色文字默认叠印避免露白(knockout)
陷印/补漏白Trapping0.1-0.3mm防止套印不准露白
网线数Screen ruling (LPI)175lpi (精品) / 150lpi (常规)网点密度,越高越细腻
文件格式File formatPDF/X-1a 或 PDF/X-4印刷标准格式,字体嵌入

页数单位 Page Count

术语英文换算说明
pp (印刷面)Pages (printed pages)1 leaf = 2pp1张纸有正反两面 = 2pp
帖(折手)Signature / Section通常16pp或32pp一帖印刷机一次印刷的单位
封面Cover (4pp)封面+封二+封三+封底 = 4pp精装另有勒口(flap)
内文Text block / Body总页数 - 4pp封面内页部分
环衬Endpaper / Endsheet前后各2pp = 4pp精装书连接封壳与书芯
页数必须是4的倍数(骑马钉)或16/32的倍数(胶装/锁线)。
如果客户给的页数不是倍数,建议调整为最近的合适数值或加空白页。
印刷机常见幅面:对开机 720×1020mm | 四开机 520×720mm | 八开机 360×520mm

覆膜 Lamination

类型英文厚度效果价格参考(对开/千张)适用
光膜(亮膜)Glossy lamination / Gloss film12-16μm高光泽、鲜艳、有反光¥80-120食品包装、儿童书
哑膜(哑光膜)Matt lamination / Matte film12-16μm不反光、手感细腻¥80-120画册、名片、高端包装
触感膜Soft-touch lamination / Velvet film18-30μm丝绒手感、指纹不明显¥200-350高端化妆品、奢侈品包装
镭射膜Holographic lamination15-20μm彩虹光泽效果¥250-400防伪、特殊效果
预涂膜(热覆)Pre-coated thermal film12-15μm无胶水味、环保¥60-90大批量标准覆膜
水性覆膜Water-based lamination-可回收、符合FSC¥70-100出口环保要求
覆膜注意:覆膜后不可再印刷(墨附着不良);覆膜+烫金需先烫后覆或覆后再烫(工艺顺序影响效果);触感膜上做UV效果极佳。

UV工艺 UV Coating / Varnish

类型英文工艺效果版费单价参考
全UV(满版光油)Full UV coating / Overall UV整面UV固化高光保护无需¥0.03-0.05/张
局部UVSpot UV / Partial UV指定区域UV亮面与哑面对比¥300-600¥0.05-0.10/张
磨砂UVFrosted UV / Sand UVUV中加磨砂粒子磨砂颗粒质感¥400-800¥0.08-0.15/张
厚UV(堆UV)Raised UV / Thick UV / Puff UV多次UV堆叠明显凸起触感(0.1-0.3mm)¥500-1000¥0.10-0.20/张
七彩UVRainbow UV / Glitter UVUV中加闪光粉彩色闪光¥500-800¥0.10-0.15/张
逆向UVReverse UV / Contrast UV先全面UV再局部消光亮/哑强烈对比¥600-1000¥0.12-0.18/张

烫印 Hot Foil Stamping

类型英文温度常见颜色版费参考面积计价
烫金Gold foil stamping100-130°C亮金/哑金/红金/古铜金¥200-500 (按面积)¥0.02-0.05/cm²
烫银Silver foil stamping100-130°C亮银/哑银/拉丝银¥200-500¥0.02-0.05/cm²
烫彩金Colored foil stamping100-130°C红/蓝/绿/紫/黑¥300-600¥0.03-0.06/cm²
镭射烫Holographic foil stamping100-120°C彩虹镭射效果¥400-800¥0.04-0.08/cm²
烫哑金Matte gold foil100-130°C低调奢华质感¥250-500¥0.03-0.05/cm²
冷烫(UV转印)Cold foil transfer常温金/银/彩虹¥800-1200可做渐变/半色调
烫金计价方式:版费(锌版/铜版) + 箔材费(按面积) + 加工费。
锌版¥3-5/cm²(细线文字)| 铜版¥8-12/cm²(大面积/精细图案)
面积计算:按最小外接矩形算,不是实际图案面积

击凸/压凹 Embossing & Debossing

类型英文深度效果版费备注
普通击凸Embossing (blind emboss)0.3-0.5mm文字/图案凸起¥300-800不带颜色,纯立体
深度击凸Deep emboss / Sculptured emboss0.5-1.5mm强烈立体浮雕¥800-2000需铜版,适合大面积
多层击凸Multi-level emboss多级2-3层立体层次¥1000-3000精细工艺,高端包装
压凹Debossing0.3-0.8mm文字/图案凹陷¥300-800常配合烫金使用
压纹(满版)Texture embossing整面布纹/皮纹/木纹等纹理¥200-500 (钢辊)大批量可用纹理辊

模切 Die-cutting

类型英文精度刀版费适用
普通模切Die-cutting (steel rule die)±0.5mm¥300-1500 (按复杂度)包装盒、异形卡片、吊牌
压痕(压线)Creasing / Scoring-含在刀版中折叠线、盒型折痕
半穿模切Kiss-cut / Half-cut精确控深¥400-1000贴纸(只切面材不切底纸)
激光模切Laser die-cutting±0.1mm无刀版费,按时间计小批量异形、极精细图案
啤窗(开窗)Window patching / Die-cut window±0.5mm含PET膜贴窗包装盒展示窗口

过油/上光 Varnishing

类型英文效果与覆膜区别适用
水性光油Water-based varnish / Aqueous coating轻微光泽,保护比覆膜薄、可回收环保要求高的印品
UV光油(满版)UV varnish / UV coating高光亮比水性更亮、更耐磨封面、包装表面保护
哑油Matte varnish哑光保护类似哑膜但更薄轻度保护
防刮油Anti-scratch varnish耐磨保护硬度高于普通光油名片、高使用频率

裱纸/对裱 Laminating (Paper Mounting)

类型英文说明精度适用
裱灰板Mount on greyboard / Paper over board印刷好的铜版纸贴合灰板±1mm精装书封壳、礼盒
裱坑纸(裱瓦楞)Mount on corrugated / Litho-lamination铜版纸贴合瓦楞纸±1.5mm彩色瓦楞盒
对裱(双面裱)Double-sided mounting两张纸贴合±0.5mm裱驳书(Board book)页面
裱布/裱皮Cloth/Leather mounting布料或皮革贴合灰板±1mm精装书封面

折页 Folding

类型英文折数说明适用
对折Single fold / Half fold1折最简单,4面贺卡、简单DM
三折页(C折)Tri-fold / C-fold / Letter fold2折内折,6面,最常见宣传册、菜单
Z折(风琴折)Z-fold / Accordion fold2-6折交替折叠,可连续展开地图、产品说明
关门折Gate fold2折两侧向中间折高端邀请函、产品展示
十字折Cross fold / French fold2折先横折再竖折海报折叠、大幅面
包心折(卷折)Roll fold / Barrel fold3+折逐层向内卷多panel信息册
平行折Parallel fold2折同方向折两次,8面说明书、插页

其他后道工序 Other Finishing

工艺英文说明适用
打孔Drilling / Punching圆孔3-12mm常见吊牌、活页、台历
圆角Round cornering / Corner roundingR3/R5/R8mm常见名片、卡片、儿童书
穿绳Stringing / Threading棉绳/丝带/皮绳穿入吊牌、手提袋
上绳(扭绳)Rope handle (twisted/flat)纸绳/棉绳/PP绳手提袋
磁铁Magnet closure内嵌磁铁翻盖礼盒、高端包装
丝带Ribbon / Bookmark ribbon缝入或粘合精装书书签带、礼盒
腰封Belly band / Book band环绕书本/盒子的纸条书籍营销、盒子装饰
收缩膜Shrink wrapping热缩透明薄膜外包装保护、密封
糊窗(贴PET)Window patching透明PET膜贴在开窗处包装盒展示窗
刷胶(点胶)Gluing / Spot gluing信封口、盒子粘合信封、折叠盒成型
植绒Flocking表面喷植短绒毛纤维高端礼盒内衬、名片
起鼓(立体成型)3D forming / Thermoforming纸张加热成型为立体立体贺卡、特殊包装

工艺组合建议 Process Combinations

经典组合:
哑膜 + 局部UV → 哑面底配亮面图案,最常见高端效果
哑膜 + 烫金 + 击凸 → 触感+金属+立体三重效果
触感膜 + 局部UV → 丝绒底配玻璃质感
黑卡 + 烫金 → 低调奢华
牛皮纸 + 1色印刷 → 复古环保风格

工序顺序(重要!):
印刷 → 覆膜 → UV → 烫金 → 击凸/压凹 → 模切 → 粘合/成型
⚠️ 烫金可在覆膜前或后,但效果不同:膜上烫(亮泽),纸上烫再覆膜(内含式)

骑马钉 Saddle Stitch

参数英文数值/说明
适用页数Page range8-64pp(含封面4pp)
页数要求Must be multiple of4pp的倍数
钉数Staple count2钉(长脊可3钉)
脊厚Spine thickness无方脊,呈弧形
优点Advantages成本最低、交期快、可完全摊平
缺点Limitations页数少、无法印脊文字、厚了会凸出
常见产品Common use小册子、说明书、期刊、漫画单本

无线胶装 Perfect Binding (PUR/EVA)

参数英文数值/说明
适用页数Page range48-800pp
页数要求Must be multiple of建议8pp或16pp的倍数
胶水类型Adhesive typeEVA热熔胶(标准) / PUR胶(更强更耐)
翻开角度Lay-flat ability约120-150°,不能完全摊平
脊厚计算Spine calculation页数 ÷ 2 × 纸张厚度
优点Advantages脊可印文字、外观整洁、成本适中
缺点Limitations不能完全摊平、胶易老化开裂(EVA)
常见产品Common use平装书、杂志、产品目录、教材
脊厚公式 Spine Thickness:
脊厚(mm) = 内文页数 ÷ 2 × 每张纸厚度(mm)

常用纸张厚度:
80g书纸 ≈ 0.10mm | 105g铜版 ≈ 0.09mm | 128g铜版 ≈ 0.12mm
157g铜版 ≈ 0.15mm | 200g铜版 ≈ 0.19mm

示例:200pp 128g铜版
200 ÷ 2 × 0.12 = 12mm

锁线胶装 Section Sewn / Thread Sewn (Smyth Sewn)

参数英文数值/说明
适用页数Page range64-1000pp+
帖规格Signature size通常16pp或32pp一帖
线型Thread type棉线/涤纶线
翻开角度Lay-flat ability约160-170°,接近摊平
脊厚计算Spine calculation同胶装 + 约增加1-2mm(线占空间)
优点Advantages极耐翻、不脱页、可配精装壳
缺点Limitations成本高(+50-80%)、工期长
常见产品Common use精装书、画册、圣经、需长期使用书籍

精装(硬壳) Case Bound / Hardcover

参数英文数值/说明
灰板厚度Board thickness1.5mm(轻薄) / 2mm(标准) / 2.5mm(厚重) / 3mm(超厚)
飘口Square / Overhang3mm(书壳超出书芯的部分)
封面材料Cover material裱纸(Paper over board) / 布面(Cloth) / PU皮(PU leather)
环衬Endpaper / Endsheet120-180g,连接书芯与封壳
脊型Spine type圆脊(Round spine) / 方脊(Flat spine/Square spine)
堵头布Headband / Tailband装饰性布条,上下书脊
丝带Ribbon marker / Bookmark ribbon1-3条,粘在脊部
勒口French flap / Jacket flap封面/封底内折部分(60-100mm)
护封Dust jacket包裹在精装外的活动纸封
常见产品Common use画册、收藏书、童书、咖啡桌书(Coffee table book)
精装书报价组成:封壳(灰板+裱纸/布/皮+覆膜+工艺) + 书芯(内文印刷+锁线) + 环衬 + 装订(上壳) + 附件(丝带/堵头布/护封)
圆脊 vs 方脊:200pp以上建议圆脊(Round spine),更耐用且页数多时美观;200pp以下方脊即可。

裱驳书 Board Book

参数英文数值/说明
结构Structure每页由2张350g C1S对裱而成(≈1.2-1.5mm/页)
页数Page count通常6-14 spreads (12-28面)
圆角Round cornerR5-R8mm(安全标准要求)
封面Cover与内页相同厚度(整体式) 或加硬壳封面
特殊工艺Special features模切翻翻页(Lift-the-flap) / 触摸页(Touch & feel) / 发声模块(Sound module)
适用Target audience0-5岁婴幼儿、撕不烂书
安全标准Safety standardsEN71(欧洲) / ASTM F963(美国) / GB6675(中国)

线圈装 Wire-O / Spiral Binding

类型英文线圈直径适用页数特点
双线圈(YO圈)Wire-O / Twin loop wire6.4mm-25.4mm20-300pp金属质感、可360°翻转、商务感
单线圈(弹簧圈)Spiral / Coil binding6mm-50mm20-500pp塑料彩色可选、完全摊平
活页夹Ring binder / 3-ring binderD型/O型/各规格不限(可增减)可随时增删页面
Wire-O规格直径(inch)直径(mm)适用厚度孔数(A4)
1/4"0.25"6.4mm≤35张34孔(3:1) 或 23孔(2:1)
3/8"0.375"9.5mm≤60张同上
1/2"0.5"12.7mm≤100张23孔(2:1)
3/4"0.75"19mm≤150张23孔(2:1)
1"1.0"25.4mm≤200张23孔(2:1)

其他装订方式 Other Binding Methods

类型英文结构适用
蝴蝶装(摊平装)Lay-flat binding / Otabind书脊与封面分离,可完全180°平摊摄影集、菜单、乐谱、需平摊查看的书
经折装(风琴装)Accordion fold / Concertina binding长纸折叠如手风琴,通常加硬封面经文、画卷、创意绘本
日式装订(和装)Japanese stab binding线穿过打孔装订(无脊)艺术书、手工书、日式美学
裸脊装Exposed spine / Open spine锁线但不包脊,露出线迹设计类画册、笔记本
瑞士装(Swiss binding)Swiss binding / Otabind软封面+裸脊+PUR胶,可摊平设计书、摄影集
夹条装(报告装)Clip binding / Slide binder塑料/金属夹条固定临时报告、提案文件
缝纫装订Singer sewn / Stitch binding缝纫机直线缝合书脊薄册、杂志、创意装订

装订方式速查 Quick Reference

装订方式页数范围成本耐用性摊平性有方脊
骑马钉 Saddle stitch8-64pp★☆☆★★☆★★★
无线胶装 Perfect bind48-800pp★★☆★★☆★☆☆
锁线胶装 Section sewn64-1000pp★★★★★★★★☆
精装 Case bound32-1000pp★★★★★★★★☆
裱驳书 Board book12-28面★★★★★★★★★
线圈 Wire-O20-300pp★★☆★★☆★★★
蝴蝶装 Lay-flat40-400pp★★★★★★★★★

天地盖盒 Lid & Base Box (Rigid Box)

变体英文结构适用
标准天地盖Standard lid & base / 2-piece rigid box上盖+下底,灰板裱纸手机壳、茶叶、礼品
围边天地盖Shoulder box / Neck box底盒加高围边,增加层次化妆品、高端电子
半覆盖天地盖Partial lid box盖子不完全覆盖底盒珠宝、手表

翻盖盒 Hinged Lid / Book-style Box

变体英文结构适用
书型翻盖盒Book-style box / Clamshell box如书本翻开,磁吸/丝带扣合高端礼盒、化妆品套装
磁吸翻盖盒Magnetic closure box内嵌磁铁吸合电子产品、奢侈品
双开门盒Double door box / French door box左右两扇门打开高端酒盒、珠宝套装

抽屉盒 Drawer Box / Sleeve Box

变体英文结构适用
单层抽屉Single drawer box / Slide box外壳+内抽,拉出使用手机壳、名片、巧克力
多层抽屉Multi-drawer box / Tiered drawer2-4层叠放首饰盒、茶叶套装
火柴盒型Matchbox-style / Tray and sleeve内托+外套小型包装、USB盒

折叠盒 Folding Carton

变体英文结构适用
插口盒(勾底)Tuck end box / Reverse tuck顶部插舌,底部也插舌药品、食品、小电子
自锁底盒Auto-lock bottom / Crash-lock bottom底部自动锁定,顶部插口较重物品(自动底承重好)
航空底盒Airplane bottom / 1-2-3 bottom底部折叠锁合中等重量商品
挂钩盒Hang tab box / Euro hang顶部带挂孔超市货架悬挂包装
开窗盒Window box模切窗口+PET膜食品、玩具(展示内容物)
锁扣盒Snap-lock box / Friction-lock插口加摩擦锁需反复打开关闭的包装

异形盒 Special Shape Box

类型英文结构适用
枕头盒Pillow box弧形两端折合小礼品、饰品、试用装
手提盒Carry box / Gable box顶部自带提手蛋糕盒、外带包装
六角盒Hexagonal box六边形截面巧克力、创意礼盒
心形盒Heart-shaped box心形截面情人节礼物、巧克力
三角盒Triangular box三角形截面创意包装、三明治盒
展示盒(PDQ)Display box / Counter display开放式陈列+挡板零售柜台陈列

瓦楞纸箱 Corrugated Box

类型英文结构适用
普通外箱RSC (Regular Slotted Container)四片折合,胶带封口物流运输外包装
扣底箱FOL (Full Overlap)底部全搭接重物(底部更牢)
天地盖纸箱Telescope box / Lid & tray上下分开水果箱、大件
彩箱(裱坑盒)Litho-laminated corrugated box铜版纸印刷+裱瓦楞电子产品外包装、饮料
电商箱Mailer box / E-commerce box一体折叠,内外双面印刷电商发货(品牌体验)
异形瓦楞Die-cut corrugated任意形状模切产品固定内衬、展示架

盒型材质对照 Box Material Guide

盒型常用材料厚度价格等级MOQ参考
精装硬盒(天地盖/翻盖/抽屉)2mm灰板 + 128-157g C2S裱纸2-3mm★★★(高)500-1000
折叠卡纸盒300-400g 白卡(FBB/SBS) 或 灰底白(WLC)0.4-0.6mm★★☆(中)1000-3000
瓦楞彩箱E楞/B楞 + 铜版纸裱面1.5-5mm★★☆(中)500-2000
普通瓦楞箱AB/BC楞 牛皮面5-8mm★☆☆(低)200-500

包装附件 Packaging Accessories

附件英文材质/规格用途
OPP自粘袋OPP bag (self-adhesive)透明塑料膜,各尺寸单品包装保护
气泡袋Bubble wrap bag / Air cushion bagPE+气泡膜防震保护
珍珠棉EPE foam / Pearl cotton1-5mm厚度内衬缓冲、隔板
EVA内托EVA foam insert开模定制形状产品定位固定(高端)
吸塑内托Blister tray / PET insertPET/PVC热成型产品定位(中端)
绉纸丝(拉菲草)Shredded paper / Crinkle cut filler牛皮纸丝填充装饰(礼盒)
丝带Ribbon (satin/grosgrain)6-25mm宽蝴蝶结装饰、拉手
磁铁Magnet (neodymium)10×2mm / 15×2mm盒盖吸合
提绳Handle (paper rope/cotton/PP)纸绳/棉绳/PP绳/缎带手提袋提手
封口贴Seal sticker / Closure sticker不干胶标签包装封口、品牌标识
收缩膜Shrink film / Shrink wrapPVC/POF热缩膜整体塑封(防拆)
挂绳(吊牌绳)Tag string / Hang tag cord蜡线/棉线/弹力绳吊牌连接服装
选盒建议:
预算有限 + 量大 → 折叠卡纸盒(Folding carton)
高端形象 + 量少(500-2000) → 精装硬盒(Rigid box)
需保护 + 大件 → 瓦楞彩箱(Litho-lam corrugated)
电商发货 → Mailer box(内外双面印刷,开箱体验好)

硬盒 vs 折叠盒核心区别:
硬盒(Rigid): 不可折叠,运输占体积大,但质感高档
折叠盒(Folding): 可平铺运输(省运费),但手感/质感不如硬盒

各品类均价参考 Average Pricing (USD)

产品英文均价价格区间典型数量MOQ
精装书Hardcover book$3.73$0.75~$231000-2000500
卡片套装Card game / Playing cards$3.22$0.08~$15500-2000500
裱驳书Board book$2.46$0.46~$151000-2000500
包装盒Custom box$2.07$0.06~$293000500(硬盒) / 1000(折叠)
贴纸Sticker / Label$1.88$0.07~$122500500
平装书Softcover / Paperback$1.58$0.38~$75000+500
纸袋Paper bag$1.34$0.08~$143000-50001000
笔记本Notebook / Journal$1.17$0.08~$45000+500

工艺加价影响 Process Surcharge

工艺英文有工艺无工艺加价幅度
覆膜Lamination$2.36$1.50+57%
烫金Foil stamping$3.02$1.98+53%
局部UVSpot UV$2.69$2.04+32%
锁线 vs 胶装Sewn vs Perfect bind$3.09$1.70+82%
精装 vs 平装Hardcover vs Softcover$3.73$1.58+136%

数量阶梯 Volume Pricing

数量精装书卡片套装纸袋平装书笔记本
<500$5.50+$6.54$3.64$3.00+$2.50+
500-1K$4.71$4.13$2.35$2.20$1.80
1K-3K$3.42$2.73$1.86$1.60$1.30
3K-5K$2.35$0.92$1.01$1.20$0.90
5K+$1.90$0.84$0.44$0.85$0.60

工厂成本 vs 客户报价 Cost vs Quote

产品工厂成本我方报价毛利率加价规则
精装书$3.65$3.948.4%量大(5K+)加5-7%
卡片套装$2.97$3.179.3%标准7-10%
包装盒$2.45$2.6710.1%标准7-10%
纸袋$0.49$0.538.9%低单价可加10-15%
平装书$1.58$1.697.6%量大薄利
定价公式 Pricing Formula:
客户价($) = 工厂报价(¥) ÷ 汇率(7.0-7.2) × 加成系数

加成标准:
单价 <$0.5 → 加成 10-15%
单价 $0.5-5 → 加成 7-10%
单价 >$5 → 加成 5-7%
单价 >$10 → 加成 3-5% (靠量赚)

利润甜区:3K-5K数量 + 中等工艺复杂度

版费一览 Plate & Die Charges

版费类型英文价格(¥)价格($)说明
CTP制版(对开)CTP plate (full sheet)¥50-80/色/版$7-114色=4块版
CTP制版(四开)CTP plate (half sheet)¥30-50/色/版$4-7小幅面
模切刀版Die-cut tooling¥300-1500$42-210按复杂度
烫金锌版Zinc foil die¥3-5/cm²$0.4-0.7/cm²细线文字
烫金铜版Copper foil die¥8-12/cm²$1.1-1.7/cm²大面积/精细
UV版UV plate / Screen¥300-600$42-84局部UV用
击凸版(锌)Emboss die (zinc)¥300-800$42-112普通击凸
击凸版(铜)Emboss die (copper)¥800-2000$112-280深压/精细
丝印网版Screen printing screen¥100-300$14-42每色一版

打样费 Sample Charges

样品类型英文费用周期说明
数码打样(色彩)Digital proof / Color proof¥50-150/P1-2天校色用,非最终工艺
白样(空白结构)White dummy / Blank sample¥100-5003-5天看尺寸、结构、厚度
印刷打样(上机)Press proof / Wet proof¥500-20005-7天实际上机印刷,最准确
完成样(全工艺)Final sample / Pre-production sample¥300-15007-15天含所有后道工艺的成品样
快递费(国际)Express shipping (sample)¥150-4003-7天DHL/FedEx/UPS寄样
打样费处理:通常下单后版费/打样费可抵扣货款,报价时注明 "Sample cost will be refunded upon order confirmation"。

运费估算 Shipping Estimate

方式英文单价参考时效适用
海运整柜(20GP)FCL 20' container$800-2500/柜 (中国→美西)15-25天大货标准方式
海运整柜(40HQ)FCL 40' HQ container$1200-4000/柜15-25天大批量
海运散货LCL (Less than Container)$50-80/cbm20-35天不够整柜的小批量
空运Air freight$4-8/kg5-7天急单、轻量高价产品
快递Express (DHL/FedEx/UPS)$6-12/kg3-5天样品、极急小批量
铁路(中欧班列)Rail freight$2000-4000/柜15-20天到欧洲,性价比折中
柜子装载量参考:
20GP: 内尺寸 5.9×2.35×2.39m ≈ 28cbm (实装25cbm)
40HQ: 内尺寸 12×2.35×2.69m ≈ 68cbm (实装60cbm)

书籍参考:1cbm ≈ 400-500kg书(密度大) | 20GP约装12-15吨书
包装盒参考:1cbm ≈ 150-250kg(轻抛) | 40HQ约装10-15吨

Incoterms对运费影响:
EXW(出厂价): 客户自己安排运输,我方0运输责任
FOB(离岸价): 我方负责到港口装船,含内陆运输
CIF(到岸价): 我方负责到目的港,含海运+保险
DDP(完税交货): 我方负责到门,含关税清关

交期参考 Lead Time

产品/工艺英文标准交期加急交期加急费
平装书(胶装)Softcover perfect bind15-20天10-12天+15-20%
精装书(标准)Hardcover case bound25-35天18-22天+20-30%
裱驳书Board book25-35天18-22天+20-30%
折叠卡纸盒Folding carton15-20天10-12天+15-20%
精装硬盒Rigid gift box20-30天15-18天+20-25%
纸袋Paper bag15-20天8-12天+15-20%
卡片/桌游Card game20-30天15-18天+20%
贴纸Sticker sheet7-12天4-6天+15%
交期 = 确认文件(Artwork approved) 后开始计算
旺季(9-12月)需额外加5-10天 | 含特殊工艺(烫金+击凸+UV)加3-5天
数量影响:5K以下标准期 | 5K-20K +5天 | 20K+ +7-10天

快速估价公式 Quick Estimation

精装书 (1000本, 锁线):
总价 = 封面 + 内文 + 工艺
封面: A5纸面 $0.50-0.60 | A4纸面 $0.70-0.90 | A4 PU $1.30-1.50
内文: 每页 80g书纸1+1c $0.006 | 128g铜版4/4c $0.010 | 157g铜版4/4c $0.013
工艺: 烫金 +$0.3-0.5 | 局部UV +$0.2-0.3 | 击凸 +$0.2-0.3

验证: 210×297mm, 200pp, 157g C2S 4/4c, 哑膜
$0.80 + 200×$0.013 = $3.40 (实际$3.35 ✓)
纸袋 (3000个):
尺寸: 宽×高×侧
小袋(20×15×8cm) 157g ≈ $0.40-0.60
中袋(26×32×12cm) 200g ≈ $0.80-1.20
大袋(32×44×12cm) 250g ≈ $1.20-1.80
+覆膜 +$0.05-0.10 | +烫金 +$0.10-0.20 | 棉绳提手 +$0.05
包装盒 快速估算:
折叠卡纸盒(3K): 小(10cm级) $0.30-0.60 | 中(20cm级) $0.60-1.20
精装硬盒(1K): 小(10cm级) $1.50-2.50 | 中(20cm级) $2.50-5.00
+覆膜 +10-15% | +烫金 +15-25% | +磁铁 +$0.20-0.40

报价回复标准流程 Quote Response Checklist

步骤英文内容要确认
1. 确认规格Confirm specifications产品详情Size / Paper / Pages / Color / Finish / Binding / Packing
2. 确认数量Confirm quantity报阶梯价Volume breaks: 1K / 3K / 5K
3. 报价Provide quotationEXW/FOB单价Unit price × quantity = total
4. 付款条件Payment termsTT 50% depositBalance before shipment
5. 交期Lead time确认文件后XX working days after artwork approval
6. 有效期Validity30天Price valid for 30 days

报价单格式 Quotation Format

常用沟通句式 Common Phrases

询价回复 Replying to Inquiry

场景英文句式
开头问候Thank you for your inquiry. We'd be happy to assist with your printing project.
确认规格Could you please confirm the following specifications so we can provide an accurate quote?
缺少信息To finalize the pricing, we would need: 1) exact page count 2) paper weight 3) quantity required.
报价Based on the specs provided, please find our quotation below:
阶梯价We've provided pricing at different quantities for your reference. Higher volumes offer better unit pricing.
有效期This quotation is valid for 30 days from the date above. Paper prices may fluctuate after this period.

确认规格 Confirming Specs

场景英文句式
尺寸What is the finished/trim size of your book? (e.g., 210×297mm / 8.5×11 inch)
页数How many pages including covers? (Note: page count must be a multiple of 4 for saddle stitch)
纸张Do you have a preference for paper stock? We'd suggest 157gsm coated art paper for full-color pages.
工艺Would you like any special finishes on the cover? Options include matt/glossy lamination, spot UV, or foil stamping.
装订Which binding method do you prefer? Perfect binding (softcover) or case binding (hardcover)?
包装How would you like them packed? Standard is shrink-wrapped individually, then packed in cartons.

确认订单 Order Confirmation

场景英文句式
收到定金We've received your deposit payment. Thank you! Production will start once artwork is approved.
确认文件We've reviewed your files. Everything looks good and is print-ready. We'll proceed to production.
文件问题We found a few issues with your files: 1) Resolution is below 300dpi on page 5. 2) Bleed is missing on the cover. Could you please send revised files?
排期Your order is now in production queue. Estimated completion date is [DATE]. We'll update you on progress.

催付款 Payment Follow-up

场景英文句式
温和提醒Just a gentle reminder that the 50% deposit is needed to start production. Please let me know if you need our bank details.
余款催收Your order is now complete and ready for shipment. Could you please arrange the balance payment of $XX so we can ship out?
提供账户Please find our bank details below for T/T transfer: [Bank name / Account / SWIFT code]

发运通知 Shipment Notification

场景英文句式
发运通知Your goods have been shipped today. Tracking number: [XXX]. Estimated arrival: [DATE].
提供单据Please find attached: Commercial Invoice, Packing List, and Bill of Lading for your reference.
海运提醒The container has departed from Shenzhen port. ETA to [destination port] is approximately XX days.
签收确认Could you please confirm once you've received and inspected the goods? We look forward to your feedback.

质量/售后 Quality & After-sales

场景英文句式
色差说明Please note that slight color variation (within 5-10%) between screen display and printed output is normal in offset printing due to CMYK conversion.
处理投诉We're sorry to hear about the issue. Could you please share photos of the defective items so we can investigate and propose a solution?
补偿方案After reviewing the photos, we'd like to offer [X% discount on next order / reprint affected copies / partial refund] as compensation.
预防说明To prevent this in future orders, we recommend approving a physical proof sample before mass production.

邮件范文 Email Templates

范文1: 首次报价回复 First Quotation Reply

范文2: 跟进邮件 Follow-up

范文3: 订单确认 Order Confirmation

范文4: 发运通知 Shipping Notice

贸易术语速查 Incoterms Quick Reference

术语英文全称中文卖方责任到常用场景
EXWEx Works工厂交货工厂门口客户自有货代/大客户
FOBFree On Board离岸价装上船最常用!客户付海运
CIFCost, Insurance & Freight到岸价(含保险)目的港客户不熟悉物流时
CFRCost & Freight到岸价(不含保险)目的港(无保险)客户自己买保险
DDPDelivered Duty Paid完税交货客户门口(含关税)一站式服务/Amazon入仓
DAPDelivered at Place目的地交货客户指定地(不含关税)客户自清关

质量标准术语 Quality Standards

术语英文全称中文说明
AQLAcceptable Quality Level可接受质量水平AQL 2.5(一般) / AQL 1.5(严格),抽检标准
FSCForest Stewardship Council森林管理委员会认证纸张来源可持续,欧美客户常要求
PEFCProgramme for Endorsement of Forest Certification森林认证认可计划另一种林业认证,欧洲更多
ISO 9001ISO Quality Management质量管理体系工厂质量管理认证
ISO 12647ISO Graphic Technology图文技术标准印刷色彩管理标准
G7G7 Master QualificationG7色彩认证灰平衡校准标准
EN71European Safety Standard欧洲玩具安全标准儿童产品(含童书)必须
ASTM F963US Toy Safety Standard美国玩具安全标准出口美国儿童产品
CPSIAConsumer Product Safety Improvement Act消费品安全改进法美国12岁以下产品铅/邻苯限制
Prop 65California Proposition 65加州65号提案加州有害物质警告要求
RoHSRestriction of Hazardous Substances有害物质限制电子类包装可能涉及
REACHRegistration, Evaluation, Authorization of Chemicals化学品注册评估欧盟化学品法规

样品类型 Sample Types

中文英文用途周期
白样/空白样White dummy / Blank dummy看尺寸、厚度、结构3-5天
数码打样Digital proof / Inkjet proof校色确认(非最终印刷效果)1-2天
上机打样Press proof / Wet proof最准确色彩(实际印刷机)5-7天
确认样/成品样Pre-production sample / PP sample含全部工艺的最终确认样7-15天
库存样品Stock sample / Reference sample已有类似产品供参考即时
大货样(首件)Production sample / First article批量生产中抽取首件确认生产中

常见客户FAQ Common Customer Questions

客户问题标准回答
What's your MOQ?Our MOQ is 500 copies for most products. For lower quantities, we can offer digital printing options.
Can you match Pantone colors?Yes, we can match Pantone/PMS colors. Please provide the Pantone code and we'll use spot color ink for accurate matching.
Do you offer FSC paper?Yes, we offer FSC-certified paper for all product types. There may be a small premium (5-10%) depending on the specific stock.
Can I visit your factory?Absolutely! You're welcome to visit our production facility in Shenzhen. We can arrange a factory tour at your convenience.
What file format do you need?Print-ready PDF (PDF/X-1a or PDF/X-4), CMYK color mode, 300dpi minimum resolution, 3mm bleed on all sides, fonts embedded or outlined.
Can you design for me?We offer basic layout and typesetting services. For complex design work, we recommend working with a professional designer and providing us print-ready files.
What's the difference between matt and glossy lamination?Glossy gives a shiny, reflective finish - great for vibrant photos. Matte gives a soft, non-reflective finish - more elegant and premium feel, no fingerprints.
Why is the color different from my screen?Screen displays use RGB light while printing uses CMYK ink. A 5-10% color shift is normal. We recommend ordering a proof sample for accurate color reference.
Can you ship to Amazon FBA?Yes, we regularly ship directly to Amazon FBA warehouses. We can handle labeling (FNSKU), carton requirements, and provide all necessary documentation.
Do you offer payment by PayPal/credit card?We accept T/T (bank transfer) as our standard payment method. PayPal is available for sample orders and small quantities (subject to 4% surcharge).

印刷专业词汇速查 Glossary

中文英文简要说明
出血Bleed超出裁切线的延伸区域(3mm)
裁切线Trim line / Cut line成品尺寸边界
安全线Safety margin / Live area重要内容不超过此线(距裁切线3-5mm)
拼版Imposition多页/多个产品排列在大张纸上
帖/折手Signature / Section一次印刷的页面组(通常16或32pp)
晒版/制版Platemaking / CTP将文件输出为印刷版
套准Registration多色版对准精度
网点Halftone dot印刷中表现灰度的基本单元
叠印Overprint颜色叠加而非挖空
露白Knockout / Show-through套印不准时露出白纸
飞墨Ink misting / Ink flying高速印刷时墨雾飞溅
鬼影Ghosting非正常重影
蹭脏Set-off / Marking未干油墨蹭到背面
透印Show-through / Strike-through背面印刷内容透到正面可见
色差Color deviation / Delta E颜色偏差程度
追色Color matching调整墨量以匹配标准
咬口Gripper edge / Gripper margin印刷机夹纸边(不可印刷,约10mm)
飘口Square / Overhang精装书壳超出书芯的部分(3mm)
勒口French flap / Jacket flap封面内折部分
环衬Endpaper / Endsheet精装书连接封壳与书芯的纸
堵头布Headband / Tailband书脊顶部/底部装饰布条
书脊Spine书的侧面(粘合/缝线处)
书芯Text block / Book block内页整体
扉页Title page / Half-title page书名页
版权页Copyright page / Colophon版本信息页
大货Mass production / Bulk order正式批量生产
跟色Color follow / Press check印刷时现场确认颜色
签样Approve proof / Sign off客户签字确认可印